Case Study Lumenis

Building Awareness Through Olympic-Driven Influence

Influencer Marketing AI partnered with athlete and creator Chari Hawkins to raise awareness for Lumenis Vision across digital and physical channels. From social storytelling to a Times Square billboard, the campaign captured both attention and emotion.

54.56_%

Follower Growth

51₊

Total Reach

51_%

Total Engagement

Reaching New Heights in Visibility

Expand Chari’s visibility across digital and physical channels

Support her journey toward the Olympics through sustained brand presence

Drive audience growth and engagement around key appearances

Influencer Marketing

Influencers are the customers who have experienced the products, enjoyed and now recommend it to others. They drive the consumer loop and mainly shorten our panel. Bring straight to sale and increase the exposure circles.

Our Strategy

1 Instagram main story video

We built an emotional connection by sharing Chari’s journey through authentic Instagram stories.

Instagram Story Sets (2 Sets)

We extended the campaign beyond digital, placing Lumenis Vision in iconic locations like Times Square.

PR Mention

We connected Chari’s Olympic spirit with the brand’s message of trust and inspiration in a natural way.

Industry Tradeshow – Vegas

Delivered a premium real-world placement in Times Square, giving Lumenis unmatched visibility.

Times Square Billboard – NYC

Delivered a premium real-world placement in Times Square, giving Lumenis unmatched visibility.

Vision Source Exchange – Orlando

Activated the brand at a key industry event, creating hands-on product exposure.

The insights make choosing influencers easier

The data and filters help narrow options fast and understand which influencers truly fit a brand.

A partner that truly supports our team

Doreel streamlined discovery for us, and the team is responsive, collaborative, and invested in our success.

Reliable platform with a great support team

Doreel helped simplify influencer discovery and management, with a team that’s easy and pleasant to work with.

Everything we need in one convenient place

From outreach to reporting, Doreel keeps everything organized. It’s the most capable platform I’ve used.

Finally finding the right influencers for us

Doreel’s search tools helped us narrow options quickly, with helpful guidance when we needed support.

An essential partner for our campaigns

Doreel streamlined how we discover and manage influencers, backed by a responsive, committed team.

Powerful features that support daily workflows

Doreel helps spot fake followers, stay organized, and manage affiliates efficiently in everyday work.

A tool I couldn’t keep working without

After trying Doreel, it became essential. It saves time, reveals trends, and supports successful campaigns.

FAQ’s

What is Doreel and how does it work?

Doreel is an end-to-end influencer marketing platform that helps brands and agencies run campaigns at scale. It combines AI-powered discovery, automated outreach, contract management, and real-time performance tracking in a single workspace.
You can search 400M+ public influencer profiles across TikTok, Instagram, and YouTube, filter by audience, niche, or engagement, and track ROI down to the sale. No spreadsheets. No third-party tools. Just one connected system.

How is Influencer IRM different from a regular CRM?

Can I use Doreel if I’m not on Shopify?

Will I find the creators I’m looking for?

Is there a free trial?

Influencer Workspace

Turn influence into measurable growth.

PR Workspace

Turn influence into measurable growth.

Building Awareness Through Olympic-Driven Influence

54.56_%

51₊

51_%