Accelerating Game Awareness With Creator Driven Content

Playtika partnered with John Goodman to take Slotomania to new heights through an exclusive AR Instagram filter and engaging YouTube content from leading creators. Our goal was simple: create excitement, spark downloads, and position Slotomania as the go to game for fun and entertainment.

10

Creators Activated

72

Total Deliverables

1.16M

Total Views

Standing Out in the World of Luxury Spirits

Capture attention where countless games compete for downloads.

Use an AR filter featuring John Goodman to generate excitement and brand recognition.

Activate audiences across YouTube and Instagram through top creators.

Goal:

Influencer Marketing

A curated group of 10 creators delivered 72 pieces of content across Instagram and YouTube, integrating the AR filter and Slotomania themes organically into their personal storytelling. The playful format helped capture new audiences and build excitement around the game.
FAQ’s
What is Doreel and how does it work?

Doreel is an end-to-end influencer marketing platform that helps brands and agencies run campaigns at scale. It combines AI-powered discovery, automated outreach, contract management, and real-time performance tracking in a single workspace.
You can search 400M+ public influencer profiles across TikTok, Instagram, and YouTube, filter by audience, niche, or engagement, and track ROI down to the sale. No spreadsheets. No third-party tools. Just one connected system.

How is Influencer IRM different from a regular CRM?
Can I use Doreel if I’m not on Shopify?
Will I find the creators I’m looking for?
Is there a free trial?